On the occasion of Janmashtami, Imtiaz Ali announces his new project- Radha-Krishna's eternal love storySep 2 (AZINS) Ace filmmaker Imtiaz Ali's Window Seat Films, LLP, in collaboration with Anil D Ambani's Reliance Entertainment, on Sunday announced that they will be producing a film on the eternal love story of Radha and Krishna.

Imtiaz, who has been behind the making of one of the best modern love stories such as Jab We Met, Love Aaj Kal and Rockstar, has always been fascinated by the epic that has travelled down generations and transcends the boundaries of culture, geography and tradition.

Imtiaz, chose the auspicious occasion of Janmashtami to make the announcement.

He said this project it is one of his dream projects, long cherished and something that he always wanted to explore on the big screen.

"I have always been fascinated by the eternal love story of Radha and Krishna. In all of Indian folklore I know of no other story, which is so intensely personal and yet has such an epic scale. It has been my dream to step into the world of Radha Krishna," the director said in a statement.

He also took to Instagram, shared a sketch of a flute kept with a peacock feather and captioned it as, "I have always been fascinated by the eternal love story of Radha and Krishna. In all of Indian folklore I know of no other story, which is so intensely personal and yet has such an epic scale. It has been my dream to step into the world of Radha Krishna. And I shall do so with my next film in association with @reliance.entertainment which will be written & directed by me based on this epic love saga for generations. #WindowSeatFilms"

While this epic will be one of Imtiaz's upcoming directorial ventures, it is not the one that he will be directing next due to the extensive research and pre-production that is required for a project of this scale.

Shibasish Sarkar of Reliance Entertainment said, "The story of Radha Krishna is one of the most fascinating love stories of all times and Imtiaz is India's most accomplished film maker in this space. In its reach and appeal, it transcends boundaries of culture and language."

"Imtiaz's idea to bring this eternal love story to the big screen is extremely fascinating and we are delighted to partner with him on this journey. We are exploring various collaborations on the project to make it of a scale befitting its epic nature," he added.

At the moment, the research on the film is currently underway.