Facebook drops price of its VR hardware againSan Francisco, July 11 (AZINS) After a price drop in March, Facebooks Oculus Rift virtual reality (VR) hardware is getting a cumulative $400 drop for the summer, months before Oculus' big event in autumn.

Coming before the Oculus Connect conference in October, the price drop is expected to continue for the next six weeks.

As part of Oculus' "Summer of Rift" promotion, the VR headset and a pair of Touch controllers are down to a combined $399 -- a $200 drop -- which makes it more attractive than the HTC Vive, and matches the entry-level, controller-less PlayStation VR headset, reported CNET.

Oculus VP of Content Jason Rubin was quoted as saying he sees the new bundle price as a "magical price point."

Adding to the $200 drop of the bundle in March, this makes for a combined $400 price slash for Oculus' 2016 hardware in 2017.