Oscar-winning composer AR Rahman is foraying into the role of a writer and a producer with his upcoming film 99 songs. In a recent interview, Rahman spoke about how turning a producer is like being born again.

"I feel like I have been reborn since the time I decided to turn a producer. It's an entirely new feeling. It's like being born again as a new man. When I started as a film music composer, I already had ten years of experience. But as a producer, it felt so new and seemed like I was starting all over again and I wanted to leave no stone unturned in giving it my best. Also, since I was working with other debutants - the director and the actor - I was reminded that I have a completely new team and we had a modest budget. I didn't want to spare any effort in presenting it well and try to make our epic," he said.

He further opened up if he was a regular on set during the shoot of the film, to which he said, "I knew that if some important scenes needed to be expanded, I ensured I would be present on set. Our executive producer would tell me that we have time constraints and will have to wrap the scene in a day while I was keen on four because those are the scenes that need love and complete justice. It's an art to balance between creative and commercial. However, if you get too creative then you may have to sell your property."

99 songs is directed by debutant director Vishwesh Krishnamoorthy and will release in three languages, including Hindi, Tamil, and Telugu.