Arjun Reddy famed actor Vijay Deverakonda made his production debut in the Telugu film industry. The actor has launched new talents with his debut film Meeku Maathrame Cheptha. The trailer features Tharun Bhascker Dhassyam, Abhinav Gomatam, Naveen George Thomas, Anasuya Bharadwaj, Vani Bhojan, Avantika Mishra, Vinay Varma and Pavani Gangireddy among others.

The story, according to the trailer of Vijay Deverakonda's Meeku Maathrame Cheptha, revolves around three friends and how mobile phones ruined their lives. More than mobile phones, it is a specific video which has got the friends stressed over how to deal with the situation.

To add on to the pain and torture, one of their friends was all set to become a groom, but the video has potential to change his relationship status for worse soon enough. The trailer is a roller-coaster of emotions. From pain to happiness and fun talks, the trailer has it all.

Written & directed by Shammeer Sultan and co-directed by Arjun Krishna, produced by Vijay Deverakonda, Meeku Maathrame Cheptha trailer was unveiled digitally by actor Mahesh Babu. The music of this film, by Sivakumar, appears to amp up the trailer, and is expected to help the film too.